In a bid to promote local foods and strengthen the domestic market, Heritage Bank Plc, Nigeria’s Most Innovative Banking Services Provider has sponsored Season 3 of Bukas & Joints, hosted by Olisa Adibua, a respected media personality in the African continent.
The launch of Season 3 held in Lagos on Wednesday, 1st February 2017 was a well-attended media event organized by Biola Alabi Media, the producers of the program in collaboration with Heritage Bank. The show will start airing on African Independent Television (AIT) on Sunday, February 5, 2017, at 7 p.m.
Season 3 was filmed in Enugu and Abuja; the local bukas visited in Enugu are Ntachi-Osa Canteen located at New Haven, Emily Restaurant, and New Berries Park. At Abuja, the crew visited Bean Bag food truck located at Ramaya Royal Park, Ahmadu Bello Way; Iya Oyo Kitchen in Wuye and Kilishi joint in Area 1, Garki.
Mr. Fela Ibidapo, Group Head, Corporate Communications, Heritage Bank said the bank was proud to be associated with the show in order to promote local foods and strengthen the domestic market. He hinted that since indigenous food is part of our heritage, the bank will continue to chart a path towards increasing local food production and processing while supporting job growth and healthy communities.
He assured that the bank would continue to support the program and also others that relate to the Nigerian heritage.
Speaking on his experience in the new season, Adibua said the whole essence of the show was that the travels and discoveries exposed them to the lifestyles of the people they meet in different cities.
I love this season because I love the idea of meeting different people and going to different locations, Adibua said, adding that they intend to go to more places in Nigeria and even outside Nigeria to showcase the African cuisines to the outside world like what like the way the Chinese and others had done.
Also speaking Mrs. Biola Alabi, the Chief executive Officer of Biola Alabi Media commended Heritage Bank for supporting the program right from the inception.
The Lunch with Olisa show is a new food-related show in which Olisa Adibua travels the breadth of the continent in search of authentic African cuisines.
Olisa takes his audience on a journey of culinary delight, as he explores a variety of food such as Ofada rice, Amala, Tuwo, Masa, Moin-Moin, and more. The show features not only food but also real people who work behind the scenes and ensure that the food is always ready to feed Nigerians, those famished as well as those looking for that unique gastronomical experience. These entrepreneurs are found everywhere throughout Nigeria under trees, at food stalls and roadside kiosks.
The show was put together by Biola Alabi Media (BAM), an African media company that develops and monetizes content for Pay TV, Free to Air (FTA) television channels, OTT (Over-The-Top) TV and VOD (Video-On-Demand).
Heritage Bank, through its MSME account, aims to help MSMEs grow their businesses. The proposition is categorized into three different groups: Heritage MSME Business classic with a maximum annual debit transaction of N50 million, Heritage MSME Business pro with a maximum annual debit transaction of N100 million, and the Heritage MSME Business premium with a maximum annual debit transaction of N250 million.
The bank is one of participating financial institutions in the Central Bank of Nigeria (CBN’s) Micro, Small and Medium Enterprises Development Fund (MSMEDF) Fund which was launched on August 19, 2014, in recognition of the significant contributions of the Micro, Small and Medium Enterprises (MSME) sub-sector to the economy.