Have a Nice Day – #HeritageMan

[vc_row][vc_column][vc_column_text]We’re in business to actually touch the lives of regular people – people with vision and dreams. We recognize that these people have days filled with moments that punctuate their overall experience, and add up to what they see as “life”. We at Heritage Bank realize that we can change society one moment at a time, moments that matter to a single person at a particular time. We came to believe that if we can just manage to step into those moments and cause different people to each have a nice day at some point, we might set something in motion that indeed lives beyond us.

The Have a Nice Day Campaign is an experiential marketing campaign centred on an enigmatic character: The Heritage Man, and is effectively designed to go on for just one month – from the 1st to the 31st of December 2015.

The Heritage Man, dressed in a green suit, green bowler hat, a white shirt and a grey bow tie, moves around Lagos in a green salon car with the word

Heritage Man spotted in a barber's shop
Heritage Man spotted in a barber’s shop

“HERITAGE” clearly engraved on the license plate. He stops at such places as shopping malls, restaurants, bus stops, cinemas, bukas and hospitals, to pay bills incurred on the spot by people he meets at random, and bids them Have a Nice Day, from Heritage Bank “ your timeless wealth partner.

On his first day out, he paid for a 60″ LCD TV for a particular woman at The Palms Shopping Mall in Lekki and paid for Mongolian hair, beauty makeovers and weave-on fixes at Ikeja City Mall. He was at Shoprite in Surulere, Coldstone and Chicken Republic, paying bills and making out time to have his picture taken with dozens of delighted people. On his second day out, he paid off bills for different ailments at the General Hospital, Ikeja, paid for lunch for about 150 staff of the Lagos State Government at the Alausa Secretariat Canteen and was eventually seen handing out airtime recharge cards to motorists stuck in traffic on the Third Mainland Bridge! He might just show up in your neighbourhood!

Heritage Man taking a selfie
Heritage Man taking a selfie

The “Man in Green” has indeed opened the gates of everyday goodwill, in his own little way. And as he continues to utter those words clearly, we are optimistic that everyone can at some point do even the smallest acts each day that might make the difference between someone – anyone at all – being crushed under the weight of a really tough time, and being able to indeed HAVE A NICE DAY.

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L-R: GoodLuck Linda, WOSSA Chief Welfare officer; Helen Unabor, WOSSA Chief Protocol officer; Olawale Osundele, Regional Head, Lagos Island 1, Lagos Island 1 Zone, Heritage Bank; Amb. Tayo Thomas, President of WOSSA; Dame Jennifer Omotayo-Thomas, Vice president, WOSSA and John Adah, Team Member, Corporate Communications, Heritage Bank, during the award ceremony held in Lagos to mark this year’s International Widows Day themed: Gender Equality Today for a Sustainable Tomorrow”

PRESS RELEASE

Heritage Bank supports over 500 widows, receives UN Award for Humanitarian Service 

Heritage Bank received the 2022 United Nations Award for Humanitarian Service from the Widows & Orphans Support Society of Nigeria (WOSSA), as no fewer than 500 widows and orphans in Lagos State benefitted from the Bank’s support. 

This was made known during the award ceremony held in Lagos to mark this year’s International Widows Day themed: Gender Equality Today for a Sustainable Tomorrow”.

The event was an opportunity to recognize Heritage Bank’s Corporate Social Responsibility (CSR) roles to widows, their children and other less privileged within the society.

Speaking during the awards presentation, Founder, Widows & Orphans Support Society of Nigeria (WOSSA), Ambassador Tayo Thomas, said Heritage Bank is one of the group’s key partners and has for years shown massive support to the widows. 

He said: ” Basically, we are giving this award to people and organizations that have been supporting the less privileged widows. These are our partners, they have been doing great service to humanity, especially service the less privileged widows in meeting their financial needs and those of their children”. 

Continuing, he said: “The United Nations Humanitarian Award is to appreciate and acknowledge them for their support to the less privileged widows. The United Nations Humanitarian Award is an award we give every 24th of June to those who have really supported the widows. Those who have joined us to fight against injustice against the widows. That is the reason for today”. 

Speaking at the event, Heritage Bank Regional Head, Lagos Island 1, Olawale Osundele, said the bank has for years, remained committed to improving people’s lives. 

He said: “It has always been one of our front liners to always improve the quality of people’s lives right from childhood. And today that they are marking the International Widow’s Day, we are also part of the support team to WOSSA in various aspects.”

“We have been supporting them in terms of providing quality education for children of widows to ensure that life after the death of their husband is still good to them and their children. We also support the children and orphans and the less privileged in the society,” he added.

According to Osundele, the bank’s support to the widows has always been a source of joy to them.  “It means that life still means a lot to them. You can see the joy in their faces. Despite what they are going through, they are still very happy and relevant in society,” he said. 

One of the widows at the event, Mrs. Felicia Ugwunwanne thanked Heritage Bank and WOSSA for their continuous support to the widows and less privileged. 

She said that WOSSA is through the support of partners such as Heritage Bank, making life better for the widows and their children. 

“The WOSSA has for years, been assisting so many of us, including our children and orphanages. WOSSA gives us cash, help some widows to pay their house rent, school fees for widows’ children, among other things,” she said.

Ugwunwanne said the widows under WOSSA are being trained for skills acquisition to improve the quality of their lives.

“I am aware that the WOSSA is working on securing loans from Microfinance Bank, and we have completed forms to achieve the purpose. Our members are prepared to access the loans. Some of the widows have gone to learn some skills that will enable them to invest and succeed in whatever craft or business they are doing so that they will not continue to depend on people,” she said. //END.//

Ozena Utulu, Ag. Group Head, Corporate Communications