Creative Industry Gets a New Lease of Life with N5b Funds – Heritage Bank

-L: MD/CEO, Heritage Bank Plc, Ifie Sekibo; Winner of Ynspyre Account’s N1m online giveaway competition, Damilola Adeyemi and Musician and Ynspyre Account’s Ambassaor, Daniel Oyebanjo (D’banj), during the N1million cheque presentation to the winner of an online giveaway competition to celebrate the bank’s Ynspyre Account ambassador, inspired by Heritage Bank yesterday at the bank’s head office.


L-R: MD/CEO, Heritage Bank Plc, Ifie Sekibo (5th from Left); CEO, Cream Platform, Damian Okoroafor; Musician and Ynspyre Account’s Ambassaor, Daniel Oyebanjo (D’banj); Winner of Ynspyre Account N1m online giveaway competition, Damilola Adeyemi; Group Head, Entertainment, Lagos Island 1 Zone, Kufretido Etim and Dike Dimiri, Regional Executive, Lagos & South-West, during the N1million cheque presentation to the winner of an online giveaway competition to celebrate the bank’s Ynspyre Account ambassador, inspired by Heritage Bank yesterday at the bank’s head office.

Entertainment and creative sector is about to receive a huge boost, as Heritage Bank Plc, Nigeria’s Most Innovative Banking Service provider has arranged to set aside N5billion as a support funds to drive the industry and stimulate sustainable growth to the nation’s economy. Meanwhile, Heritage Bank doled out the sum of N1million to Damilola Adeyemi, a winner of an online giveaway competition to celebrate the bank’s product, Ynspyre ambassador, Oladapo Daniel Oyebanjo, better known by his stage name D’banj, which heralds launching of the Ynspyre Account set aside for talented young Nigerians in the different spectrum of the creative and entertainment industry.


MD/CEO of the bank, Ifie Sekibo who affirmed Heritage Bank’s commitment to the development and growth of the nation’s creative sector, described the sector as one of the leeway to solving the unemployment occasioned by the prevailing adverse macro-economic environment. Sekibo, during the presentation of the N1million cheque, said the development and growth of the entertainment industry will get as many people as possible involved as manufacturing, banking and other sectors cannot do it alone.


The bank, in statement, yesterday, signed by the Divisional Head, Corporate Communications of the bank, Fela Ibidapo, assured “the entertainment is going to take a new leaf of life, with the Ynspyre platform; we are hoping to start with this and obviously it will grow to another level. You will see greater things in couple of months.” Sekibo said the music industry has done so much for Nigeria in terms of employment and foreign exchange earnings and if more resources could be put into it, the country would be better for it.


Besides supporting individual artistes in the industry, the bank has also partnered with some organisers to perform and produce some entertainment shows. In similar manner, whilst confirming the N5billion set aside for the creative sector and commending Heritage Bank for its numerous bold steps in supporting the industry, D’banji stated, “The reason for setting up this fund is for creative people like me, you (Adeyemi) and the other upcoming artists to have access to it. “I want to commend Heritage Bank for believing not just in me but the creative industry.


Over the years, Heritage Bank has worked behind the scene to sponsor and invest in lots of creativity projects.” Speaking on the modalities of the product, he disclosed that the Ynspyre Account is the perfect account, specifically created to accommodate and support creative ideas in the industry, which do not need collateral. “Just open your Ynspyre account, get your proposal ready on what you intend doing in the creative industry; be it music, fashion, lifestyle, IT and others because they have created categories for each one of us to enable us assess funds, supports, loans and grants at single digit interest rates,” he explained.


The winner, Adeyemi who disclosed the creative industry had never gotten such spotlight before, said that he was inspired by the cash reward, as the Ynspyre Account product serves as boost to the creative industry. “Prior to now, artist struggle to get to the level they find themselves either through their personal funds, manager or parents’ funds. Finally, it is time for us to shine and the spotlight is on us. “Big thank you to Heritage Bank for creating this platform, for creating this opportunity, I am so excited. It couldn’t have come at a perfect timing; N1million during Covid-19, it only can be better. I want to thank Heritage Bank for believing in D’Banj and the creative industry, for counting us worthy to invest in us,” he stated.


Akinola George-Taylor, Managing Director of Heritage Bank Plc, and his Team, paid courtesy visit yesterday to the Governor of Lagos, Babajide Olusola Sanwo-Olu, at the State House, Alausa yesterday.

The Managing Director of Heritage Bank, Akinola George-Taylor has disclosed that the bank would continue to increase the wallet of its business transactions with Lagos state government.  

He gave this assurance yesterday when he led a team of the bank on a courtesy visit to the Governor, Babajide Sanwo-Olu at the government house, Alausa, Ikeja.

George-Taylor commended Sanwo-Olu’s administration, whilst aligning with the great works in Lagos State.

“We are here to introduce ourselves as the new management of the Heritage Bank and being that we have had a relationship with the state (Lagos) for a number of years now, we felt it was necessary to come and present ourselves to the Governor; to say thanks for the business that we enjoyed with the government and that we align and commend the great work he is doing for Lagos State.

“And of course, as bankers, we want to try and increase our own size of the wallet of the business that we do with the government and to extend our best wishes to him and his government. It was a courtesy call to say thank you and wish him well in the next coming elections,” he said.

Speaking earlier, the Governor, Sanwo-Olu said his administration was poised to do more as it continued to play its roles in providing an enabling environment, improving the ease of doing business and being forward-looking in its dealings with financial institutions.

The governor also said that his administration will continue to ensure a mutually beneficial relationship with financial institutions in the State.

He said: “Lagos is the Centre of Excellence and the commercial, economic nerve centre, so we cannot but ensure that we have a very forward-looking mutually beneficial relationship with all of our financial institutions and of course, Heritage Bank is not an exception.

“I want to implore you and your team to be intentional and think something fresh; think something different that can indeed stimulate us. You can rest assured that we know how important it is to spread our businesses and to ensure that everybody gets a part of it knowing that you and your staff will also have a corporate responsibility on the Personal Income Tax component. It is expected that we will continue to play our roles and play our parts.”

Governor Sanwo-Olu congratulated the Managing Director and his new team on the huge and great responsibilities that shareholders and other stakeholders in Heritage Bank have reposed in them,” he said.